How to Get Your Cleaning Company Online in Less than 30 days!
Cleaning companies of all sizes have always prioritized getting and keeping cleaning contracts. It’s the lifeblood of the business. Whether you’re starting your cleaning company solo, or you are well established with hundreds of employees, the goal remains the same — sign as many long-term deals as possible. Depending on the marketing strategies you’ve tried in the past, you may have experienced periods of business growth and stagnation along the way. These well-known cleaning industry marketing strategies can include a combination of, or all of the following:
- Flyers and Direct Mail
- Contacting Real Estate Agents
- Newspaper Ads
- Creating a Website
Using any of these marketing tactics can produce some traction for your cleaning company, but oftentimes, your return on investment (ROI) isn’t clear. Traditional marketing routes like flyers typically cause this issue, which for some companies doesn’t require much attention. However, Cleaning Companies who want to run a lean operation and understand their marketing ROI, should leverage an online presence for steady growth and scalability. In this guide, you’ll get the basic tools and information you need to get your business online quickly and inexpensively. If your cleaning company is already online, you’ll gain more insight into using methods like Facebook Ads and Google Ads to promote your business.
Here’s an overview of the steps you’ll have guidance on and complete in order to get your cleaning company online:
Know Your Brand
Knowing your brand is more than your logo. It defines your company values, beliefs, vision, and overall customer experience. Whether you know it or not, you already have a brand. Ask yourself what your customers already associate you with. Do they always compliment your professionalism or timeliness? Well, those traits are aspects of your brand, and taking the necessary steps to define your brand can give you a competitive edge.
Set Up Your Online Presence
Creating a website for your cleaning company is a pivotal piece to your online presence. If you already have a website, consider what elements you may be missing and add to your existing framework. This could encompass creating a Google My Business account. If you don’t have a website yet, we’ll guide you through what it takes to build your cleaning company a website you can be proud of.
Pro Tip: You can zoom in on images by clicking them!
Promote Your Cleaning Company
Your new or refreshed online presence won’t mean anything if you don’t promote your cleaning company. There are a vast number of digital marketing strategies that you can try, but keeping your focus in the early stages of growth is important. Implement what you can and table the rest until your company is ready. Below are great ways to get your cleaning company noticed online.
Keep Growing From Here
Your cleaning company has completed a huge milestone for your company’s growth. An online presence is going to assist you with beginning to streamline your business processes and make it easier for your customers to find you and book your services. You can continue with the marketing strategies you’ve been doing to grow your business if it’s been working well for you. Just remember to add your new online presence to your tool belt. There are many directions you can go online from here. So stay organized, motivated and focused on your new digital marketing goals. It’s easy to let your online presence go stale if you don’t remain consistent. We encourage you to come back to your growth resources often if you need refreshers.